Buses go where people go: where they shop, work, eat and play - crossing city centres more than 15 times a day. Ninety percent of UK adults live within five minutes of a bus route, which means that buses achieve genuine national coverage, more so than any other outdoor format. Bus advertising, carried on 37,000 double and single deck buses across the UK, can be bought though one contractor - CBS Outdoor.
The bespoke audience measurement system, National BUSADS, underpins CBS Outdoor's campaign planning system. BUSADS provides coverage and frequency data nationally, regionally and locally. It has been awarded the IPA's technical Seal of Approval.
CBS Outdoor's ratecards outline bus advertising opportunities for clients at all budget levels to meet vastly differing objectives.
Click here to enter the CBS Outdoor website to find out more about the media solution for your advertising.
You can call CBS Outdoor sales on 0800 22 66 33
Please note that CBS Outdoor was previously known as Viacom Outdoor.